Pengaruh Persepsi Kegunaan, Persepsi Kemudahan Menggunakan, dan Pengaruh Sosial Terhadap Minat Menggunakan Go Payment

Arief Adhy Kurniawan; Fadli Abdillah Subhi

doi:10.32639/fokusbisnis.v20i2.749

Arief Adhy Kurniawan Universitas Amikom Purwokerto
Fadli Abdillah Subhi Universitas Amikom Purwokerto

DOI: https://doi.org/10.32639/fokusbisnis.v20i2.749

Keywords: Technology Acceptance Model, Minat Konsumen

Abstract

Tujuan penelitin adalah menganalisis pengaruh perceived usefulness, perceived ease of use, sosial influence terhadap minat menggunakan Go-Pay. Penelitian ini bermanfaat secara teoritis yaitu dapat mengembangkan ilmu pengetahuan berkaitan dengan perilaku konsumen terutama minat konsumen dan variabel yang mempengaruhinya. Penelitian ini dilakukan terhadap konsumen pengguna go payment di Purwokerto. Analisis menggunakan regresi linear berganda. Hasil penelitian diperoleh pengaruh positif yang signfiikan antara perceived usefulness, perceived ease of use, sosial influence dengan minat menggunakan Go-Pay.

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