Neophilia dan Dampaknya Bagi Kualitas Pengalaman Penikmat Makanan Lokal Kota Kebumen

Main Article Content

Sigit Wibawanto


This study is limited to the discussion of food consumption which is explored from the dimensions of local food preferences in destinations. This study has three objectives: to establish the neophilic tendency of foods to determine the consumption of new foods; how is the quality of food experiences with neophilia personalities; and how tourist food experiences are moderated by travel motives for new experiences about food in the places visited. This study illustrates a descriptive research scheme, tested on travelers who happen to pass through the city of Kebumen who enjoy "Ambal" satay food by 100 respondents. The study used a partial statistical test (t-test) and Moderated Regretion Analysis (MRA) to look for the effect of variable X on the Y variable. The results showed neophilia personality had a positive effect on the quality of experience. Travel motives that moderate the neophilia personality are not able to moderate the relationship of the neophilia personality to the quality of experience. The conclusions of the study show the higher the neophilia personality and travel motives, the more it can affect the quality of the experience but not with moderation.


Download data is not yet available.

Article Details

How to Cite
Wibawanto, S. (2020). Neophilia dan Dampaknya Bagi Kualitas Pengalaman Penikmat Makanan Lokal Kota Kebumen. Fokus Bisnis : Media Pengkajian Manajemen Dan Akuntansi, 19(1), 65-75.


Beard, J. G., & Ragheb, M. G. (1983). Measuring leisure motivation. Journal of leisure research, 15(3), 219-228.
Bergman, T. J., & Kitchen, D. M. (2009). Comparing responses to novel objects in wild baboons (Papio ursinus) and geladas (Theropithecus gelada). Animal cognition, 12(1), 63.
Chang, R.C.Y., Kivela, J., & Mak, A.H.N. (2010). Food preferences of Chinese tourists. Annals of Tourism Research. 37 (4), 989-1011.
Clarke, A. S., & Boinski, S. (1995). Temperament in nonhuman primates. American Journal of Primatology, 37(2), 103-125.
Cowan, P. E. (1977). Neophobia and neophilia: new-object and new-place reactions of three Rattus species. Journal of Comparative and Physiological Psychology, 91(1), 63.
Crandall, R. (1980). Motivations for leisure. Journal of Leisure Research, 12(1), 45-55.
Crompton, J. L. (1979). Motivations for pleasure vacation. Annals of tourism research, 6(4), 408-424.
Dann, G. M. (1977). Anomie, ego-enhancement and tourism. Annals of tourism research, 4(4), 184-194.
Depue, R. A., & Collins, P. F. (1999). Neurobiology of the structure of personality: Dopamine, facilitation of incentive motivation, and extraversion. Behavioral and brain sciences, 22(3), 491-517.
Eagles, P. F. (1992). The travel motivations of Canadian ecotourists. Journal of Travel Research, 31(2), 3-7.
Fields, K. (2003). Demand for the gastronomy tourism product: motivational factors. In Tourism and gastronomy (pp. 50-64). Routledge.
Fodness, D. (1994). Measuring tourist motivation. Annals of tourism research, 21(3), 555-581.
Getz, D., & Robinson, R. N. (2014). “Foodies” and their travel preferences. Tourism Analysis, 19(6), 659-672.
Glickman, S. E., & Sroges, R. W. (1966). Curiosity in zoo animals. Behaviour, 26(1-2), 151-187.
Gosling, S. D., & John, O. P. (1999). Personality dimensions in nonhuman animals: A cross-species review. Current directions in psychological science, 8(3), 69-75.
Greenberg, R. (1983). The role of neophobia in determining the degree of foraging specialization in some migrant warblers. The American Naturalist, 122(4), 444-453.
________. (1990). Feeding neophobia and ecological plasticity: a test of the hypothesis with captive sparrows. Animal Behaviour, 39(2), 375-379.
________. (2003). The role of neophobia and neophilia in the development of innovative behaviour of birds. Animal innovation.
Heinrich, B. (1994). Dominance and weight changes in the common raven, Corvus corax. Animal behaviour.
Holbrook, M. B., & Hirschman, E. C. (1982). The experiential aspects of consumption: Consumer fantasies, feelings, and fun. Journal of consumer research, 9(2), 132-140.
Hughes, R. N. (2007). Neotic preferences in laboratory rodents: issues, assessment and substrates. Neuroscience & Biobehavioral Reviews, 31(3), 441-464.
Iso-Ahola, S. E. (1982). Toward a social psychological theory of tourism motivation: A rejoinder. Annals of tourism research, 9(2), 256-262.
Janakiraman, N., Meyer, R. J., & Morales, A. C. (2006). Spillover effects: How consumers respond to unexpected changes in price and quality. Journal of Consumer Research, 33(3), 361-369.
Ji, M., Wong, I. A., Eves, A., & Scarles, C. (2016). Food-related personality traits and the moderating role of novelty-seeking in food satisfaction and travel outcomes. Tourism Management, 57, 387-396.
Kendal, R. L., Coe, R. L., & Laland, K. N. (2005). Age differences in neophilia, exploration, and innovation in family groups of callitrichid monkeys. American Journal of Primatology: Official Journal of the American Society of Primatologists, 66(2), 167-188.
Kim, K. H., Kim, K. S., Kim, D. Y., Kim, J. H., & Kang, S. H. (2008). Brand equity in hospital marketing. Journal of business research, 1(61), 75-82.
Kim, Y. G., Eves, A., & Scarles, C. (2013). Empirical verification of a conceptual model of local food consumption at a tourist destination. International journal of hospitality management, 33, 484-489.
Kim, Y. G., Suh, B. W., & Eves, A. (2010). The relationships between food-related personality traits, satisfaction, and loyalty among visitors attending food events and festivals. International Journal of Hospitality Management, 29(2), 216-226.
Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G. (2013). Marketing, 9th Editio. New South Wales: Pearson Education.
Lanning, M. J. (1998). Delivering profitable value. Cambridge: Perseus Books Group.
Lee, T. H., & Crompton, J. (1992). Measuring novelty seeking in tourism. Annals of tourism research, 19(4), 732-751.
Lee, G., O'Leary, J. T., Lee, S. H., & Morrison, A. (2002). Comparison and contrast of push and pull motivational effects on trip behavior: An application of a multinomial logistic regression model. Tourism Analysis, 7(2), 89-104.
Long, L. M. (Ed.). (2004). Culinary tourism. University Press of Kentucky.
Lumley, J., Stevenson, R.J., Oaten, M.J., Mahmut, M., & Yeomans, M.R. (2016). Individual differences in impulsivity and their relationship to a Western-style diet. Personality and Individual Differences, 97, 178-185.
Mehmetoglu, M. (2007). Typologising nature-based tourists by activity—Theoretical and practical implications. Tourism management, 28(3), 651-660.
Meng, F., Tepanon, Y., & Uysal, M. (2008). Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort. Journal of vacation marketing, 14(1), 41-56.
Meyer, C., & Schwager, A. (2007). Understanding customer experience. Harvard business review, 85(2), 116.
Otto, J. E., & Ritchie, J. B. (1996). The service experience in tourism. Tourism management, 17(3), 165-174.
Pine, I. I. (1998). BJ, & Gilmore, JH (1998). Welcome to the experience economy. Harvard business review, 76(4), 97-105.
Pine, B. J., Pine, J., & Gilmore, J. H. (1999). The experience economy: Work is theatre & every business a stage. Harvard Business Press.
Puccinelli, N. M., Goodstein, R. C., Grewal, D., Price, R., Raghubir, P., & Stewart, D. (2009). Customer experience management in retailing: understanding the buying process. Journal of retailing, 85(1), 15-30.
Reader, S. M., & Laland, K. N. (2001). Primate innovation: sex, age and social rank differences. International Journal of Primatology, 22(5), 787-805.
Schmidhauser, H. (1989). Tourist needs and motivations. Tourist needs and motivations., 569-572.
Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
Silverberg, K. E., Backman, S. J., & Backman, K. F. (1996). A preliminary investigation into the psychographics of nature-based travelers to the Southeastern United States. Journal of Travel research, 35(2), 19-28.
Yuan, S., & McDonald, C. (1990). Motivational determinates of international pleasure time. Journal of Travel Research, 29(1), 42-44.
Zuckerman, M. (1994). Behavioral expressions and biosocial bases of sensation seeking. Cambridge university press.